As a person who's done GA implementations and subsequent reporting on around 100 websites this is correct.
On a side note, a tangential GA issue was recently discussed on HN and nearly everyone had a misunderstanding of how GA worked in that thread too... sometimes I'm worried that developers will get wise to analytics and I'll be out of a job, and then I come here and my fears allayed.
The thing is, GA is very simple and it all works together. I'll leave the below link here, because I think a lot of people could get value from it...
On a side note, a tangential GA issue was recently discussed on HN and nearly everyone had a misunderstanding of how GA worked in that thread too... sometimes I'm worried that developers will get wise to analytics and I'll be out of a job, and then I come here and my fears allayed.
The thing is, GA is very simple and it all works together. I'll leave the below link here, because I think a lot of people could get value from it...
http://cutroni.com/blog/