On a tangent, that ad was such a terrible missed opportunity.
Here you have scored this exclusive deal with this impossible international crossover genius comedic rapper, and you sell a pretty delicious product, and all you can think of is a 1950s-style cutesy celebrity endorsement format. Ending with a very pre-Don-Draper, wink-and-a-fake-smile, generic-celebrity-worshipping closer "If Psy does it, we all go nuts."
I really liked Gangnam Style the first 30 times, and I enjoy Wonderful's pistachios, but this was perhaps the most unimaginative intersection of the two possible.
Here you have scored this exclusive deal with this impossible international crossover genius comedic rapper, and you sell a pretty delicious product, and all you can think of is a 1950s-style cutesy celebrity endorsement format. Ending with a very pre-Don-Draper, wink-and-a-fake-smile, generic-celebrity-worshipping closer "If Psy does it, we all go nuts."
I really liked Gangnam Style the first 30 times, and I enjoy Wonderful's pistachios, but this was perhaps the most unimaginative intersection of the two possible.