Wow....I feel like I am watching a brilliant game of chess. Marissa Mayer is increasingly showing her genius.
It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets.
It seems that in her case, their main goal is grab up as much quality inventory as she can, and monetize the hell out of it.
As their media inventory gets bigger, economies of scale start to kick in. Nike may not want to just advertise on Yahoo & Flickr, but they would be damned if they turn away the potential to reach audiences in Yahoo, Flickr, Tumblr, and now possibly Hulu. Plus I imagine that the more inventory they hold, is the more they can package that inventory to increase the unit price for all properties.
Holy crap....this is brilliant and yet so obvious. Why have other CEOs not grasped this and executed on it the way Mayer is.
I think this is the one of the few cases, in Corporate America, where going on an M&A spree makes the most sense.
Another thing is the more properties she buys, and the better deals she does is the easier it is to buy other deals. Startups loved being bought by Google because YouTube was bought by Google. The same thing is starting to happen. Yahoo! bought Tumblr, so other companies are going to feel comfortable being bought by Yahoo! and that will create more deal flow, resulting in more deals.
Hrmmm...I wonder how much cash Yahoo has on their balance sheet - either way, I am sure they can raise a ton of money to do more deals.
WoW....just WOW!!!!
It is clear that she understands that Yahoo is a New Media company. They serve assets to many eyeballs and monetize those assets.
It seems that in her case, their main goal is grab up as much quality inventory as she can, and monetize the hell out of it.
As their media inventory gets bigger, economies of scale start to kick in. Nike may not want to just advertise on Yahoo & Flickr, but they would be damned if they turn away the potential to reach audiences in Yahoo, Flickr, Tumblr, and now possibly Hulu. Plus I imagine that the more inventory they hold, is the more they can package that inventory to increase the unit price for all properties.
Holy crap....this is brilliant and yet so obvious. Why have other CEOs not grasped this and executed on it the way Mayer is.
I think this is the one of the few cases, in Corporate America, where going on an M&A spree makes the most sense.
Another thing is the more properties she buys, and the better deals she does is the easier it is to buy other deals. Startups loved being bought by Google because YouTube was bought by Google. The same thing is starting to happen. Yahoo! bought Tumblr, so other companies are going to feel comfortable being bought by Yahoo! and that will create more deal flow, resulting in more deals.
Hrmmm...I wonder how much cash Yahoo has on their balance sheet - either way, I am sure they can raise a ton of money to do more deals.
WoW....just WOW!!!!