It's only in the US that I have seen advertisements for a product include direct bashing of a competitor's product. I am not talking about a list of features where you show in which way yours is superior; that is still acceptable (although also deceiving much of the time). I am talking about ads like the Nimoy-Quinto Audi commercial where Nimoy had stupid problems fitting stuff into the Mercedes.
This is such a jarring way to advertise, it's like watching a bully beat a defenseless kid - does anybody feel more sympathy towards the product this way?
This is such a jarring way to advertise, it's like watching a bully beat a defenseless kid - does anybody feel more sympathy towards the product this way?