Funny you say that. A lot of retail chains in the UK, ask for your postcode as you make a purchase, and basically identify you. I'm never comfortable with that arrangement, but hand out the data anyway, basically because I don't want to make a scene in public.
I like the way you've phrased it: not a conscious choice. I wouldn't say that ignorance is an active part in choice making. But it certainly feels less complicated.
I like the way you've phrased it: not a conscious choice. I wouldn't say that ignorance is an active part in choice making. But it certainly feels less complicated.