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Comment by MicahWedemeyer

Including SnapChat in here is interesting. I would consider it a perfect example of the novel interface and interaction being discussed, but it's also a perfect example of the potential for flash-in-the-pan.

SnapChat is exciting now, but will it still be interesting in a year? Or will there be a new novel interaction that everyone flocks to? Somehow Instagram and Pinterest have stayed relevant, but I think the article glosses over how hard it is to create something novel...and then not be discarded after the novelty wears off.

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