Comment by throwaway1980

When Google first came out with "don't be evil", this was exactly the kind of thing I thought they wanted to avoid, especially since the corporate bogeyman of the day was Microsoft and they were doing exactly this (Apple too). Turns out I don't really have any idea what Google thinks don't be evil means. It looks like they operate like any other corporation, where the only people they truly care about in a bottom-line sense are shareholders. May as well be up front about that. From what I've seen, a better motto is probably:

  Don't be evil unless it makes money than being good,
  but never admit to evil or talk about it in any way.