Well, to enter and grow so fast in such a competitive space, you've to differentiate yourself from your competition.
Our differentiators are:
1. A beautiful UX/design
2. The ability to message everyone through hike/SMS
#1 works everywhere and has driven growth for us globally.
#2 combined with #1 gives us a compelling proposition for Indian users, the first market we intend to dominate. It's very powerful for a market like India where more than 80% mobile users have yet to experience data.
The unit economics in the long term are quite favorable and we expect to have a positive average LTV across the user base.
It's going to be tough, but we're betting we can do it. Just wait and watch. ;)
Our differentiators are: 1. A beautiful UX/design 2. The ability to message everyone through hike/SMS
#1 works everywhere and has driven growth for us globally. #2 combined with #1 gives us a compelling proposition for Indian users, the first market we intend to dominate. It's very powerful for a market like India where more than 80% mobile users have yet to experience data.
The unit economics in the long term are quite favorable and we expect to have a positive average LTV across the user base.
It's going to be tough, but we're betting we can do it. Just wait and watch. ;)