I think the potential Tumblr acquisition offer is based on userbase/audience value rather than any kind of (current) monetization.
It seems Yahoo is trying to extend their reach in the active/young people market. Tumblr audience is a perfect fit for this strategy and sure Yahoo is ready to pay premium as there are not many comparable platforms available for acquisition.
It seems Yahoo is trying to extend their reach in the active/young people market. Tumblr audience is a perfect fit for this strategy and sure Yahoo is ready to pay premium as there are not many comparable platforms available for acquisition.