Redditors may be the tastemakers of a small incredibly self-referential corner of the Internet, but have approximately zero influence on the Internet that everyone else uses.
Of course, if you're considering advertising on reddit, then I assume your target market has significant overlap with the reddit userbase (in which case the risk isn't that redditors are tastemakers, it's that they are prone to incredibly catchy herd cynicism).
Funniest thing I've read this week, thanks.
Redditors may be the tastemakers of a small incredibly self-referential corner of the Internet, but have approximately zero influence on the Internet that everyone else uses.
Of course, if you're considering advertising on reddit, then I assume your target market has significant overlap with the reddit userbase (in which case the risk isn't that redditors are tastemakers, it's that they are prone to incredibly catchy herd cynicism).