The startup's customers are from among many verticals. Acquiring those customers is why I need the sales team. I can work to acquire a few myself within a specific vertical. To service the acquired customers is where the monetary expense is required (think PPC ads that are later billed to the customers, for example).
Of course, I can do one at a time, but why? That's the point of me wanting to seek funding - to scale quickly...to go after multiple companies in multiple cities within multiple industries.
The startup's customers are from among many verticals. Acquiring those customers is why I need the sales team. I can work to acquire a few myself within a specific vertical. To service the acquired customers is where the monetary expense is required (think PPC ads that are later billed to the customers, for example).
Of course, I can do one at a time, but why? That's the point of me wanting to seek funding - to scale quickly...to go after multiple companies in multiple cities within multiple industries.