I believe this article is false.
I have a site that is extremely heavy on front page traffic. Basically 97% of all traffic is front page traffic, and 75% of all traffic is single visit (they hit the front page and nothing else). 55% of traffic does not generate multiple page views on any given day.
I have absolutely no problem with Google reporting 0 second visits. In fact, quite the opposite, Google reports very high visit durations, as visitors tend to spend a lot of time on the front page and then leave. If there were a problem with 0 second counting, it would decimate my time on site numbers due to all the people not generating second page requests for GA to count.
I've been using Google Analytics since they purchased it, and have never run into this problem (across millions of uniques and two dozen sites). The only time I've ever seen 0 second requests on any scale, is from bots, and in that case they're easy to out by looking at flash settings + browser version. If you're seeing a huge number of 0 second requests, it's most likely a bot.
I have a site that is extremely heavy on front page traffic. Basically 97% of all traffic is front page traffic, and 75% of all traffic is single visit (they hit the front page and nothing else). 55% of traffic does not generate multiple page views on any given day.
I have absolutely no problem with Google reporting 0 second visits. In fact, quite the opposite, Google reports very high visit durations, as visitors tend to spend a lot of time on the front page and then leave. If there were a problem with 0 second counting, it would decimate my time on site numbers due to all the people not generating second page requests for GA to count.
I've been using Google Analytics since they purchased it, and have never run into this problem (across millions of uniques and two dozen sites). The only time I've ever seen 0 second requests on any scale, is from bots, and in that case they're easy to out by looking at flash settings + browser version. If you're seeing a huge number of 0 second requests, it's most likely a bot.