Comment by zackzackzack

The author is is almost exactly the exact opposite of the ideal customer for any startup. He is a venture capitalist and an ad man. He is in the business of buying the startup instead of buying from the startup. He sees orders of magnitudes more startup websites in a month than a customer ever will in their lifetime. He will be looking far more closely at the advertising side of things than a customer and will probably over apply his expertise. Therefore, I don't think his advice will probably be all that useful to founders. Ad hominem is a logical fallacy, but a bayesian's crutch. You can logic it out for yourself, but I don't think this guy knows what he is talking about.