Shocked to learn that Brian Dunning has done this. I've been listening to his Skeptoid podcast for years. I always pictured someone of modest or middle class means because he solicits donations to help keep the podcast going. I didn't think he was also making millions from fraud. Ironically, 'consumer frauds' is one of things he has listed on his website as a target of his skeptical inquiry.
"Cookie stuffing refers to a web site writing a cookie to your browser without your knowledge or permission. ... It’s a scary-sounding term, but it’s fundamental to the way Internet advertising works. ... Cookie stuffing is more than just a standard practice; it’s an essential component of the mechanics of serving ads effectively."
Found this blog post with court documents and background: http://www.skepticalabyss.com/?p=291
EDIT: Found this old blog post by Brian Dunning: http://skeptoid.com/blog/2011/10/05/a-partial-explanation/
"Cookie stuffing refers to a web site writing a cookie to your browser without your knowledge or permission. ... It’s a scary-sounding term, but it’s fundamental to the way Internet advertising works. ... Cookie stuffing is more than just a standard practice; it’s an essential component of the mechanics of serving ads effectively."