Ask HN: Amazon AWS / Microsoft / Oracle / $company Partner programs worth it?

I would like to look into starting a business and cant really think of any products to start off with. I feel offering businesses implement solutions can be a start as I am using my technical and business skills and then if I can see a need for a product I could eventually develop it. Worse case just continue running a solutions business. To that effect how good are the partner programs that big companies have ? If I wanted to become a AWS partner and turn that into a successful business what are the big risks and how easy or hard is it to find clients purely using the partner program ( Say I dont have that many contacts in personal network) ? Would this kind of venture be a good idea for a technologist who current full time job is that of a solution architect?