Facebook has a mindshare problem. I no longer consider it a driving force in my social interaction and I'm of the older generation. The younger generation seems to have abandoned it already. It's now a deposit for the occasional family photo and lately seems to be full of chain spam.
When you think back to the history of social networks (AOL, Compuserv, Friendster, Myspace) these things don't have a great half-life.
They need to reinvent themselves and fast, and extending their reach isn't as much the issue as reasserting relevance through great content.
When you think back to the history of social networks (AOL, Compuserv, Friendster, Myspace) these things don't have a great half-life.
They need to reinvent themselves and fast, and extending their reach isn't as much the issue as reasserting relevance through great content.