Wait, are you telling me I'll LOSE money if I sell things below cost? That's not a "grave financial error", it's an egregious violation of common sense.
He was basically running a Groupon for moms, and no one stopped to say "Hey, Groupon never turned a profit. What makes you think your company will?"
He was basically running a Groupon for moms, and no one stopped to say "Hey, Groupon never turned a profit. What makes you think your company will?"