There's an unbelievably popular froyo franchise in Northern VA called Sweet Frog[1] that markets effectively enough to stand out among seemingly a zillion competitors. They have a religious angle (Frog standing for "Fully Rely on God"), frog mascots that make local community appearances, merchandising that young kids actively wear, and are cheaper per ounce than competitors while offering unlimited toppings.
I was always skeptical of cupcakes because they were (1) annoyingly expensive and (2) blatantly unhealthy, but SF seems to have addressed both of those concerns.
I was always skeptical of cupcakes because they were (1) annoyingly expensive and (2) blatantly unhealthy, but SF seems to have addressed both of those concerns.
[1] http://adage.com/article/news/crowded-fro-yo-pond-sweet-frog...