Steve Jobs big plan was to sell a computer for under a thousands dollars, given that macs used to cost over two thousand dollars in the "monopoly" years. And it was not only accomplished on the Mac platform when he returned to the company, but also on the mobile platform by releasing a computer less than five-hundred dollars with the iPad accomplishing Bill Gate's vision with Origami(1).
1) http://www.theregister.co.uk/2006/03/08/origami_umpc_clunker...