For example, AppGratis tried to rally developer sympathy by claiming this rule was being used : "Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected."
And while that rule is ridiculous and too generic, it wasn't what caught Apple's attention.
That's Apples #1 concern.
Don't panic over the other issues listed.
For example, AppGratis tried to rally developer sympathy by claiming this rule was being used : "Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected."
And while that rule is ridiculous and too generic, it wasn't what caught Apple's attention.
Gaming the ranking is what concerns Apple.