Morozov is tapping into a current of thought that is becoming increasingly popular. It's the same sentiment that has triggered a backlash against TED talks - a backlash against attractively packaged memes that are being sold using slick conference talks or other forms of effective marketing. This sentiment is partly driven by a skepticism about what is really being marketed. Is it the idea or is it really personal influence, consulting careers and book sales?
It's easy to apply this type of skepticism to O'Reilly media which promotes endless ideas such as 'Big Data' rebranding old technology and approaches as new, invalidating any previous concerns with data privacy and the like. I think we as an industry take the memes too seriously and with too little critical thought.
It's easy to apply this type of skepticism to O'Reilly media which promotes endless ideas such as 'Big Data' rebranding old technology and approaches as new, invalidating any previous concerns with data privacy and the like. I think we as an industry take the memes too seriously and with too little critical thought.