Kickstarter is pretty amazing. My brother's company has had huge success and are only 7 days into their campaign (they got their initial funding in 3 hours) but they have a long time customer base and a lot of pent up demand as they are using Kickstarter to fund a less expensive version of the product they have been selling for years.
http://www.kickstarter.com/projects/dwarvenforge/dwarven-for...