As I've said elsewhere in this thread: To reach the people -- potentially thousands of people -- who cared enough to type the name of your company into a search engine, but who then read some misleading but official-looking information, came away thinking that your company is kind of lame, and will never be heard of again unless you act.
Just because your prospective customers are invisible to you doesn't mean that they don't matter.
As I've said elsewhere in this thread: To reach the people -- potentially thousands of people -- who cared enough to type the name of your company into a search engine, but who then read some misleading but official-looking information, came away thinking that your company is kind of lame, and will never be heard of again unless you act.
Just because your prospective customers are invisible to you doesn't mean that they don't matter.