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Comment by bradleyland

The psychology of diamonds only works if you pay a lot for the stone. I would posit that synthetic diamonds fail for the same reasons that knock-offs like cubic zirconiums fail. They don't deliver on the promise of the advertising. The advertising promises that your love can only be shown by spending a lot of money on this specific thing with these specific set of arbitrary selected attributes. E.g., it must come from the ground, and it must cost a lot of money, even if your only reward is that you can tell people you spent a lot on it and that it came from the ground.

It's not rational; it's an emotional. Society has a tremendous emotional investment in the concept of the diamond engagement ring.

parent bradleyland 13 years ago

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