"unless you’re a celebrity, publishers do nothing that you can’t do on your own just as well or better for a fraction of the cost."
Man that is a powerful takeaway for authors.
I'll add a few points:
(1) I learned you can buy your way onto the New York Times best seller list for $50 - 70k.
(2) We saw Tim Ferris A/B test his title for the Four Hour Workweek with astonishing results.
(3) A self-published title became the best selling book (in the UK) since they started measuring.
(4) Amazon sells more digital books than paper books.
Not sure what my point is, other than I am a student of marketing and am enjoying watching how the traditional value of publishers, having channel access, is being massively disrupted.
Man that is a powerful takeaway for authors.
I'll add a few points:
(1) I learned you can buy your way onto the New York Times best seller list for $50 - 70k.
(2) We saw Tim Ferris A/B test his title for the Four Hour Workweek with astonishing results.
(3) A self-published title became the best selling book (in the UK) since they started measuring.
(4) Amazon sells more digital books than paper books.
Not sure what my point is, other than I am a student of marketing and am enjoying watching how the traditional value of publishers, having channel access, is being massively disrupted.
Refs:
1 - http://www.forbes.com/sites/jeffbercovici/2013/02/22/heres-h...
2 - http://weijiblog.com/2010/10/64-the-4-hour-workweek-escape-9...
3 - http://www.telegraph.co.uk/culture/books/booknews/9459779/50...
4 - http://www.nytimes.com/2011/05/20/technology/20amazon.html?_...