* Gives participants resume boosters
* Gives people direction on what to build in their spare time
* Gives a common goal for those that feel like it
* Offers college students some money (because it's probably not a well-employed
industrial designer that's going to win, because they aren't the ones
participating)
* Gets new ideas on the table, because cross-discipline innovation is where some
of the most novel innovation can be found
* Gets community feedback in the form of tangible products
* Can be used to scout new talent
