"Design is not rocket science" - of course, it's quite the opposite of rocket science, it's art.
"It's set of rules" - no, rules are what you apply to design idea. I agree that everyone can learn to apply the rules, but for truly great design, you need to start with a good base.
The article is clearly about web design. In that part I agree with the author. However, to create something that looks really, really good, you need some talent as well. Unless he tells me he created his "123 ShipIt" logo himself ;)
"It's set of rules" - no, rules are what you apply to design idea. I agree that everyone can learn to apply the rules, but for truly great design, you need to start with a good base.
The article is clearly about web design. In that part I agree with the author. However, to create something that looks really, really good, you need some talent as well. Unless he tells me he created his "123 ShipIt" logo himself ;)