This is one of those things that is done by people going "We need our customers to 'feel secure'". I get the rationale, but is there actually any data that suggests this gives that actual feeling? That users "feel" more secure? Or are more trusting of the site? Or is this just cargo-cult UX?
edit:
I've seen this on too many financial apps to think it's an isolated incident. It's clearly a "thing" in financial apps (TurboTax.com does it all the time; I see it on my Bank app, lots of mobile apps, etc.)
edit: I've seen this on too many financial apps to think it's an isolated incident. It's clearly a "thing" in financial apps (TurboTax.com does it all the time; I see it on my Bank app, lots of mobile apps, etc.)
There's gotta be a reason, even if it's wrong.