1) Your front page essentially contains one button "Get free quotes", which takes you to another page with a form. Why not display that form on the front page? One less click = better conversions.
2) Why do I need to enter
A) company name
B) my email
C) employee names (what if I have 50?)
Quotes DO NOT depend on that information.
3) The phrase "get quotes" is a major turn off in my mind. It reminds me of thousands of health insurance websites that give you quotes after endless form fill outs and spam your email. Why can't you phrase it in a human way? "Find plans", "enter your information", etc.
1) Your front page essentially contains one button "Get free quotes", which takes you to another page with a form. Why not display that form on the front page? One less click = better conversions.
2) Why do I need to enter
Quotes DO NOT depend on that information.3) The phrase "get quotes" is a major turn off in my mind. It reminds me of thousands of health insurance websites that give you quotes after endless form fill outs and spam your email. Why can't you phrase it in a human way? "Find plans", "enter your information", etc.