This is a great move by Google. Android has a strange brand image going for it - but it's definitely not a premium brand. The main problem Android is currently facing on the consumer side is that people who have bought cheap Android devices (especially tablets) get a (deservedly) terrible impression of Android.
Google is fixing this in the best way possible. Instead of having a 'Windows Phone', a 'Blackberry', an 'Apple', and an 'Android', you now have a 'Galaxy', a 'Droid', a 'Nexus', and an 'Android' (cheap Chinese), etc.
This means that instead of Blackberry now competing against just Android and being a go-to choice if you didn't like Android, they're now competing in mind share with each individual manufacturer. This is going to be very bad for non-Android, as their brand share is now being heavily diluted among countless choices for general consumers.
Brilliant marketing play - I wonder if it's a conscious move by the Android alliance, or it's just playing out naturally?
Google is fixing this in the best way possible. Instead of having a 'Windows Phone', a 'Blackberry', an 'Apple', and an 'Android', you now have a 'Galaxy', a 'Droid', a 'Nexus', and an 'Android' (cheap Chinese), etc.
This means that instead of Blackberry now competing against just Android and being a go-to choice if you didn't like Android, they're now competing in mind share with each individual manufacturer. This is going to be very bad for non-Android, as their brand share is now being heavily diluted among countless choices for general consumers.
Brilliant marketing play - I wonder if it's a conscious move by the Android alliance, or it's just playing out naturally?