Comment by davemel37

Can you find one brand using a generic and relevant to the category name dominate a category? Branding is not just a go with your gut instinct...it is a science that analyzes all the Kleenex, xerox, and googles of the world, the categories that are owned by brands and figures out what works... Generic brands like apple and amazon are not relevant generic terms to their category so it can be associated in the mind with that category.