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Comment by jawns

Here's what I don't understand about this business model.

On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them.

On the other hand, you're targeting guys who value premium, name-brand clothes.

I would think that if you're in category one, you wouldn't know enough to have strong brand preferences, and if you're in category two, you know enough that putting everything in the hands of a stylist would be uncomfortable for you.

parent jawns 13 years ago

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