I used to agree with this, but lately I feel like any learnings are going to have a short shelf life. With the EMD updates and on-going refinements to Penguin, how long can any truly effective hack really be expected to work?
I'm glad Google is cleaning house b/c it became annoying trying to counsel people to not violate the Webmaster Guidelines when they could point to successful competitors or some backwater infomercial claiming they could shortcut their way by spamming.
The best strategy I've found is just to not shoot yourself in the foot in terms of site structure and IA, and invest in long-term value through link building with PR and content that naturally attracts links.
I'm glad Google is cleaning house b/c it became annoying trying to counsel people to not violate the Webmaster Guidelines when they could point to successful competitors or some backwater infomercial claiming they could shortcut their way by spamming.
The best strategy I've found is just to not shoot yourself in the foot in terms of site structure and IA, and invest in long-term value through link building with PR and content that naturally attracts links.