That depends. I worked at a company where we revamped the entire checkout process including putting labels inside the input field and we had a significantly higher conversion rate than using the standard checkout forms one would find on a typical checkout process we had before.
Part of that was simplifying the look of the checkout, which includes putting the labels inside of the inputs.
Not to mention some very notable websites use this design choice, including Square, Twitter, and Apple.
Part of that was simplifying the look of the checkout, which includes putting the labels inside of the inputs.
Not to mention some very notable websites use this design choice, including Square, Twitter, and Apple.