Comment by gkoberger

Using very naïve calculations, it looks like they lost up to $5 million in revenue because of this.

http://www.wolframalpha.com/input/?i=%28Amazon.com%27s+annua...

(This ignores a lot of important factors: not all pages being down, it happening in peak US hours, not accounting for the uninterrupted AWS revenue, having to purchase new hardware, damaged brand, etc)