Yahoo doesn't have what it takes to become a content company.
Mayer and the management have not really defined what that even means to them. They are aggregators, they borrow data, they do not create it.
Unless Yahoo plans on becoming a actual Journalistic organization, like the New York Times,Bloomberg, ABCNews or USA Today they cannot claim to be a content company.
Yahoo needs to pick, Technology or Content. Apple, Google, Microsoft and even Facebook have already decided. They distribute a lot of content but they are firmly in the technology business and there isn't much confusion about that.
Unless Yahoo plans on becoming a actual Journalistic organization, like the New York Times,Bloomberg, ABCNews or USA Today they cannot claim to be a content company.
Yahoo needs to pick, Technology or Content. Apple, Google, Microsoft and even Facebook have already decided. They distribute a lot of content but they are firmly in the technology business and there isn't much confusion about that.