I want to learn about growth hacking

I want to learn about "growth hacking". I like the idea of studying analytics and making a plan of attack focused on converting one-time users to active community members and growth hacking seems to fit that bill.

Where can I learn more about this field? What blogs, books, etc do you recommend? Where can I find sample data for things like Google Analytics and Mixpanel?

Also, is there a less buzz-wordy term for what I am interested in?