That's over $20 per month. That would buy several premium content subscriptions for "traditional media" such as The New Yorker, Netflix, Hulu Plus, etc. and quite a bit more "new media" content.
For some of the content, it will be difficult to make the case that traditional media cost structures have to be maintained.
For some of the content, it will be difficult to make the case that traditional media cost structures have to be maintained.