Hi Pete, I'm the author and defining the market straight away is a way for both customers and/or investors to empathise as early as possible.Of course you can leave that part out if you feel it's superfluous.
I'm glad you feel the footer does a better job of describing the product, that was written after this blog post :-)
I'm glad you feel the footer does a better job of describing the product, that was written after this blog post :-)