In dealing with anti-spam techniques, URL shorteners are used to obfuscate bad links all the time.
There are only 2 use cases:
- Used to actually shorten links, say in emails. To me, this isn't a valid use case. I always dump the whole URL.
- Tracking and analysis. For example, Twitter injects t.co links into every Tweet with links for tracking purposes. In the case of Bit.ly, click analytics is their business model (http://www.enterprise.bitly.com).
In dealing with anti-spam techniques, URL shorteners are used to obfuscate bad links all the time.
There are only 2 use cases:
- Used to actually shorten links, say in emails. To me, this isn't a valid use case. I always dump the whole URL.
- Tracking and analysis. For example, Twitter injects t.co links into every Tweet with links for tracking purposes. In the case of Bit.ly, click analytics is their business model (http://www.enterprise.bitly.com).