That's what they're trying to do. The problem is that the person paying for the ads is not in France (and has no presence in the EU at all), and the person in France isn't paying for the service (like Google search, or ChatGPT), so there "is nothing to tax".
That's what they're trying to do. The problem is that the person paying for the ads is not in France (and has no presence in the EU at all), and the person in France isn't paying for the service (like Google search, or ChatGPT), so there "is nothing to tax".
And then there's the Irish problem ...