By hiring other people who actually know what they’re doing - product managers, marketers, designers, etc - and then, here’s the crucial part: listening to them. There are a whole set of people who are _not_ technologists, who do things that are _not_ building shiny widgets, and who have skills that are useful nonetheless and that we cannot trivially replicate just by thinking about it a lot.
By hiring other people who actually know what they’re doing - product managers, marketers, designers, etc - and then, here’s the crucial part: listening to them. There are a whole set of people who are _not_ technologists, who do things that are _not_ building shiny widgets, and who have skills that are useful nonetheless and that we cannot trivially replicate just by thinking about it a lot.