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Comment by throwaway894345

Small candidates have a lot of impact, especially when you want to (for example) build a data center. Not that this is necessary to explain it—the cost of the censorship to Meta is negligible (an employee presses a button or an AI makes an API call), so even a small reward is worthwhile.

> In 2021 we saw a coordinated deplatforming of a sitting president across practically every social media platform.

It wasn’t coordinated, it was a bunch of social media companies responding to the same event, notably the president in question using his social media accounts to try to overthrow the US government.

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