It makes me feel a bit cynical to say this: but the strength of advertising as a business smacks to me of the general inequality we find ourselves in.
I’d love to live in a world where creating something of real value to average humans outweighs what advertising has been appraised at - which id describe primarily as offering value to businesses looking to acquire customers. Yes, there is some value offered to those customers by an efficient advertising system, but the lions share of value lives with the businesses here.
I’d look to the brief postwar period where inequality was a bit lower as a great example of an era where massive value was captured by those who invented and produced new goods and services improving the lives of everyday people.
I’d love to live in a world where creating something of real value to average humans outweighs what advertising has been appraised at - which id describe primarily as offering value to businesses looking to acquire customers. Yes, there is some value offered to those customers by an efficient advertising system, but the lions share of value lives with the businesses here.
I’d look to the brief postwar period where inequality was a bit lower as a great example of an era where massive value was captured by those who invented and produced new goods and services improving the lives of everyday people.