There has been writing on the wall for non-technical PdMs for years now, especially at small, mid-size companies. They lack the technical chops to eliminate friction for engineering teams, and I've witnessed way too many examples where they don't technically align their products to the greater enterprise ecosystem.
We're in interesting times. Many large, non-tech companies digitized ~30 years ago by building instead of buying. We're at a stage where many are now forced to pay off the technical debt accumulated since then, and many realize that it wasn't just engineering that's responsible for the debt, it was non-technical PMs, too. Many PdM job descriptions are now looking for people from engineering backgrounds to fill those roles to avoid this in the future.
We're in interesting times. Many large, non-tech companies digitized ~30 years ago by building instead of buying. We're at a stage where many are now forced to pay off the technical debt accumulated since then, and many realize that it wasn't just engineering that's responsible for the debt, it was non-technical PMs, too. Many PdM job descriptions are now looking for people from engineering backgrounds to fill those roles to avoid this in the future.