They already do that. Zero calorie sodas on grocery shelves now that specifically advertise they have supplemented them with protein, which glp-1 users seek much like a vampire to blood.
The most tenuous of the health concious vc efforts are the nonaloholic beers though. They are eating their own industry. Bars and beer industry does not exist off people getting 2 drinks and going home. They depend on the whales who drink 10+ beers in a sitting who subsidize all the 2 drink and goers. Alcoholics make bars and the beer industry work. It is an open secret. No one is going to buy a 12 rack of Athletic NA Beer and drink the entire thing in front of the bears on tv. No one is ripping a 6 pack of athletic in the parking lot before they go into work. Bars aren’t going to be able to stay open with everyone buying just 1-2 $12 Athletic pints.
The most tenuous of the health concious vc efforts are the nonaloholic beers though. They are eating their own industry. Bars and beer industry does not exist off people getting 2 drinks and going home. They depend on the whales who drink 10+ beers in a sitting who subsidize all the 2 drink and goers. Alcoholics make bars and the beer industry work. It is an open secret. No one is going to buy a 12 rack of Athletic NA Beer and drink the entire thing in front of the bears on tv. No one is ripping a 6 pack of athletic in the parking lot before they go into work. Bars aren’t going to be able to stay open with everyone buying just 1-2 $12 Athletic pints.