Competitors on Apple's App store can pay to show up when consumers search for the app they're after. To counter-act this, some apps will pay to have their app show up, as an ad, after you search explicitly for them
Meaning that, due to and capitalist incentives and double-dipping from tech companies, what you're searching for may actually be what's advertised
Meaning that, due to and capitalist incentives and double-dipping from tech companies, what you're searching for may actually be what's advertised