I think the generally accepted ad load has been shown to be about 20%. About 20% of TV is ads, 20% of social media feeds, etc. Seems natural that we’d get there with YouTube.
YouTube has had sponsors and inline ads for years from the content creators, so I’m fairly confident we’re already approaching the saturation point in some form.
YouTube has had sponsors and inline ads for years from the content creators, so I’m fairly confident we’re already approaching the saturation point in some form.