Right it started with SaaS and content subscriptions. We also have all the gamification, enshittification and up-selling in the physical-world Uber-For-X business models.
They've made all the delivery slower and added an option for you to pay $5 more to make it arrive at the speed it used to. We've jacked up fees and added a monthly subscription that reduces some of those fees back down.
As they take a larger cut from restaurants, many have increased in-app prices so you are paying multiple premiums&fees.
First non-cherry picked example I checked first restaurant in-app: $16 dish is $19.20 in-app , $5 delivery fee (flat-ish per order), $2 marketplace fee (scales with order size) to make it $26.80 pre-tax. +70% increase on direct retail in-restaurant price.
They've made all the delivery slower and added an option for you to pay $5 more to make it arrive at the speed it used to. We've jacked up fees and added a monthly subscription that reduces some of those fees back down.
As they take a larger cut from restaurants, many have increased in-app prices so you are paying multiple premiums&fees.
First non-cherry picked example I checked first restaurant in-app: $16 dish is $19.20 in-app , $5 delivery fee (flat-ish per order), $2 marketplace fee (scales with order size) to make it $26.80 pre-tax. +70% increase on direct retail in-restaurant price.