If a new premiere high-margin product sells out "within a month" that means there's a disruption in sales and an opportunity for competitors to meet the demand they just generated while manufacturing/distribution tries to catch up.
It would absolutely represent either a mis-estimation of demand or compromise to some supply/manufacturing bottleneck that they couldn't overcome without sending their release calendar into chaos.
It would absolutely represent either a mis-estimation of demand or compromise to some supply/manufacturing bottleneck that they couldn't overcome without sending their release calendar into chaos.